Superbowl Ads

Toyota Ad 2014 in the Superbowl.
This ad was placed in the Superbowl to persuade people who drive or don't , to come buy a Toyota. The audience are those who drive or may want to drive. I can tell that was audience because the ad was about a car, and it target those who drive or want to drive. The rhetorical device that is being used is Ethos. In the ad they used a person who is known. Chris Brown also known as an actor was the person who was used in the commercial. Using him made the ad effective. What made the ad effective is the way that they portrayed fun. Their message is basically saying that driving in a Toyota, you would have a lot of fun. Based on the ad that was presented, I would go buy a Toyota if I could or persuade others to. The commercial made it seem like driving Toyota's is fun. They also use play animals to catch the audience's attention.

Radio Shack Ad 2014 Superbowl
This commercial was about a new radio shack versus the old one. This ad was placed into the Superbowl to show people and persuade them to come in and shop at the new Radio Shack because it has changed. The audience are those who are previous shoppers at Radio Shack and those who aren't familiar with Radio Shack, so that they could come and shop. I can tell that those people are the audience because Radio Shack is a place that sell electronics and everyone buys phone, computers, radio and etc. Knowing the audience matters because it shows who the company wants tot target and the message they are trying to convey. The rhetorical device that the ad uses is Ethos. The ad have a couple of famous people in it acting as if they were movers. Basically, moving the old Radio Shack out, and allowing the new to move the new in. The visual element they use are people in the 80's, dressed as 80's people and compares them to the old Radio Shack. I like how they made that comparison. After watching the commercial ad, I would definitely go to the new Radio Shack.

Cheerio Ad Superbowl 2014
The Cheerio ad consisted of a daughter, mother and father. They portrayed the perfect family. The way a family suppose to be.  This ad shows how cheerio's can be use to tell your kids those things that are hard to explain or just come out and say. The cheerio's also symbolize love. The ad also shows how it's easier to break down those things that are hard to say to your children with using something that they could relate to like cheerios. The audience are children and parents. I know that they're the audience because those were the main people in the commercial. Pathos and Ethos were the rhetorical devices used in the ad. It plays music that make you actually feel like you were in those characters shoes. They also used famous person known as the dad in the ad. Seeing that ad made me want to use cheerio's to interact and converse with my nephews, and nieces. It also made me want some cheerio's because they are love. I loved the ad because it showed that bond that parents and children should have with one another.